As mentioned in my AA, the Bras Basah-Bugis district has a strong place identity as an arts, entertainment and learning hub unique like no other in Singapore. However, when it comes to community identity, the area is fractured into several communities, each of which has varying strengths of community identity. Hence, suggestions to enhance commonality and community identity in Bras Basah-Bugis should be centered on two areas: promoting stronger community identity in each area and cohering the different communities to form an overall community identity across the district.
Firstly, both the place identity as a culture hub and the community identity of the area can be better preserved by designating old architecture as heritage sites. Old architecture often have deep significance and history for the place, and are essential to establishing a sense of familiarity and belonging to the place. From my fieldwork and research, I discovered that one of the main reasons the shopkeepers of Bras Basah Complex do not feel any sense of belonging is because they were forcefully relocated to the complex by the government after the decision to demolish the old shophouses along Bras Basah Road. Interestingly, in 1994, the government designated a row of 3-storey Art Deco-style shophouses along Bras Basah Road as conservation sites. I feel that this is definitely a good attempt at preserving place identity, and over time, will also improve the community identity.
In places with weak community identity, like the central area near Bugis Junction and Queen Street, the government can encourage the residents to feel more commonality with each other by promoting more interactive activities. In Waterloo Center, the Housing Development Board flats are clearly designated as part of the Moulmein-Kallang Group Representiation Constituency, and a banner displaying the local Members of Parliament actually helps to forming a sense of belonging to the place. However, in Bras Basah Complex, this is absent and the place is merely identified as Bras Basah Complex. Perhaps organising special activities during certain festivals that promote interaction among the residents can help them to better know each other and develop community identity.
The above suggestion can also be applied to the entire district. As a whole, the government aims to develop Bras Basah-Bugis as a cultural hub, so organising a combined event across the entire district related to the arts and heritage can bring the community together, as well as increase the place’s identity for visiting tourists. In fact, as community identity increases, the culture of the place will also be more obvious. Instead of individual art institutions, if the entire district has a feeling of familiarity and community, its culture as an artistic hub shines through more prominently and genuinely.
Lastly, building more common spaces can allow the interaction of the people to enhance their community identity. In Bras Basah-Bugis, common spaces are rare, and are only limited to the coffee shops and void decks of the two Housing Development Board estates, and the shopping malls of the town center. Hence, it is not really common across the entire district—people from each housing estate will likely only interact in their respective common spaces, and the people interacting in Bugis Junction and other shopping malls do not make interaction their top priority and do not form identity. A possible common space is the establishment of a park. This common space is attractive to everyone in the area, residents and tourists included, and could also enhance the place identity as an entertainment hub if other facilities such as a performing stage are included. As a result, the people can interact more and establish a greater community sense.







